One of the biggest and best residential management companies in the U.S., Riverstone Residential, is now offering tenants the opportunity to enroll in an "insurance" plan that will pay their rent for 2 months if they lose their job. Residents can enroll in the Pink Slip Protection program for less than $10/month.
With clear parallels to the automotive manufactures, the plan should attractive new residents and help retain existing ones by offering them some peace of mind in a very difficult job market.
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